A lot of people book there summer vacation during the Christmas period. As a travel agency you need to get the right attention.
DUTCHMEN
ON THIS
PROJECT
COEN:
CREATIVE DIRECTOR
MAURITS:
PRODUCER & CREATIVE
RUTGER:
EDITOR & GRADER
Client info
A Dutch travel agency.
The Challenge
For years Prij$vrij claimed to offer the cheapest vacations but from now on they also focus on luxury holidays.
heeft al jaren de naam dat ze de aller-goedkoopste zijn, maar nu willen ze ook in het luxere segment meer aandacht.
The Outcome
There were a lot of lovers and haters! Almost everyone had an opinion about this commercial and it brought a lot of attention.